SHAPING THE FUTURE OF CULTURE, CREATIVITY & COMMERCE.
I HELP BRANDS, PLATFORMS, AND CREATOR-LED COMPANIES SCALE INFLUENCE, DRIVE REVENUE, AND MAKE AN UNDENIABLE IMPACT.
STRATEGY MEETS EXECUTION.
CULTURE MEETS COMMERCE.
I’m LaTecia Johnson — a strategist, operator, and founder with over 15 years of experience building platforms and partnerships across the creator economy, brand ecosystems, and cultural commerce. I’ve spent my career helping teams bridge cultural intelligence with business impact — launching systems, partnerships, and growth engines that move culture and commerce forward.
Through INGENIUS and Visionary Rising, I help brands, platforms, and talent scale smarter, grow faster, and move with creative and strategic clarity.
WHAT I'M BUILDING
INGENIUS
The the AI platform scaling the future of media through smarter campaign execution.
VISIONARY RISING (VSNRY)
The hybrid consultancy and growth studio scaling culture-driven brands and creators into industry leaders.
Recommended by leading brands across media, technology, and culture.
Fractional Strategy Leadership
Acting as an embedded leader across strategy, brand development, or growth.
I help brands, startups, and platforms build actionable strategies that scale — from revenue expansion to cultural positioning.
Creator Partnerships & Revenue Strategy
I design and lead creator-first brand strategies that unlock new audiences, drive measurable revenue, and position brands at the cultural forefront.
Culture-Driven Go-To-Market Launches
From positioning to partnerships to activation — I help brands launch smarter by connecting product and culture, not just market and messaging.
